Expert Business Partner

Specialize in transforming visionary concepts into tangible results, evidenced by a distinguished career driving strategic marketing and digital transformations across various high-profile sectors.

Excel at developing and implementing innovative strategies that substantially increase market share and profitability. Proficient in leveraging advanced analytics to guide decision-making processes, optimizing marketing outcomes and enhancing brand presence. Hold proven track record of pioneering digital platforms and initiatives that reshape business operations, fostering significant organizational growth and customer engagement. Known for commitment to excellence and dynamic ability to anticipate market trends, continuously delivering strategies that position company at forefront of industry innovation.

Career Experience

DHI Group Inc., West Des Moines, IA 2019 – 2024

Sr. Marketing Manager, Advanced Research Team 

Spearheaded Advanced Research team to transform groundbreaking ideas into executable strategies, achieving substantial product innovations and profitable business outcomes. Formulated and executed innovative market entry strategies, significantly boosting market perception, market share, platform engagement, and contract value.

• Initiated and led 92% of company’s strategic corporate-level initiatives, enhancing DHI's competitive stance through adoption of advanced features and transformative processes.
• Crafted and presented 49 comprehensive business proposals to executive team, legal department, and board, securing necessary approvals and guiding strategic decision-making.
• Conducted over 25,559 hours of mixed-methods research, yielding actionable insights and identifying key opportunities, valued at approximately $5.1M.
• Recruited and nurtured high-performance team, enhancing cross-departmental collaboration and trust, which played crucial role in breaking down silos and improving organizational cohesion.

Nationwide Insurance, Des Moines, IA 2006– 2019

Sr. Consultant, Digital Planning (2016 – 2019)

Orchestrated development and implementation of enterprise-wide digital initiatives for both consumer (B2C) and agent distribution (B2B) channels, enhancing business development and operational efficiency. Designed and led digital transformation projects that addressed critical growth and cost management challenges, significantly advancing Nationwide's market position. 

• Leveraged deep technical expertise and business insight to devise and recommend solutions that enhanced operational capabilities, customer loyalty, and user experience.
• Collaborated with cross-functional teams to strategically allocate digital transformation budgets, ensuring optimal alignment with Nationwide’s immediate and long-term objectives.

Sr. Consultant, Digital Marketing (2011 – 2016)

Directed development, budgeting, and outcomes of digital marketing programs for both commercial (B2C) and agent (B2B) segments, utilizing proprietary and industry data to enhance market share and profitability in strategic locations and top-tier agencies. 

• Pioneered online lead generation initiative that significantly reduced acquisition costs, leveraging search engine optimization, targeted landing pages, and advanced data capture forms to funnel qualified leads directly to Independent Agents.
• Engineered 24% increase in brand recognition, product consideration, and quote volume through strategic digital marketing campaigns tailored for independent agents.
• Developed scalable digital marketing platform enabling agents to enhance digital capabilities, adopted widely by leading agencies and generating $34.4M in year-over-year growth from $3.8M investment.

Brand Marketing Manager (2009 – 2011) 

Formulated strategic direction and market plans for Allied Insurance, overseeing budget planning and operational management while spearheading diverse marketing campaigns across personal, commercial, and agriculture sectors. 

• Orchestrated comprehensive multi-channel communication strategies for new product launches, resulting in tailored executions across 33 states encompassing web, print, outdoor, email, digital, and social media channels.
• Achieved exceptional results with data-driven lead management campaign, achieving 4.8% response rate and acquiring 10K new customers over 18 months, consistently earning recognition for creativity and impactful performance.

Additional Experience

Visual Communications Creative Director, Nationwide Insurance, Des Moines, IA

Adjunct Professor Marketing, Graphic Design, Animation & Web, Des Moines Area Community College, Des Moines, IA

Creative Director, The Mittera Group, Des Moines, IA 

Art Director, August Home Publishing, Des Moines, IA

Education

AAS: Graphic Design and Advertising, Southeast Community College, Lincoln, NE

Bachelor Studies: Fine Art, Minor Studies: Advertising, University of Nebraska, Lincoln, NE

Personal Development: Communication and Psychology, DMACC, Ankeny, IA

Professional Masters – Digital Multi-Media, Digital Technologies Institute, Orem, UT